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TENA TRIES FRESH TERMS FOR A DELICATE TOPIC

 

“We wanted to avoid humor and create advertising that was inspiring and empowering,” said Joey Cummings, Chief Executive of The Joey Company. “The unexpected leak can put women in that situation where they say, ‘Geez, maybe I won’t have that cup of coffee until I get to the office,’ but what’s being celebrated here is you don’t need to compromise.”
 
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