THE FIRST TROJAN CAMPAIGN IN HISTORY CLEARED TO RUN ON PRIMETIME

 

We know when couples get comfortable, the condom comes out of the equation as they want to   “feel more” of each other. So we turned that insight on its ear and said you can do that with this condom. “I want to feel more of you” is executed through an original song we wrote, scored to be sensual, capturing tender moments where the viewer is suspended as we watch that magical first kiss. In all these tender moments, the she, not the he, makes the first move. Naomi Wolf, author on gender equality and social justice issues and former political advisor to Al Gore spoke about our work to The New York Times; “It wonderfully addresses women as adults who can take responsibility, not victims of whatever the guy happens to have in his pocket or not. It addresses women as adults who are thinking about their sexual health.”
 
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