“Understanding brands and understanding businesses is ultimately about understanding people.”


Carol Turturro
Account Director
In a former life, I was a TV and radio news reporter who somehow got swept away into advertising, some I’ll-never-tell years ago. Along the way, I’ve been a playwright and a microbiologist, helping to make strep detection faster. Calling on my theatre background, I like to look at an advertising project in a way I like to call, “method advertising”; kind of like “method acting.” Whenever I can, I like to really experience the product so that I’m not selling it, but telling people about my incredible experience with it.


CD/Writer, Lippe Taylor, New York
Senior Writer, Wray Ward, Charlotte, North Carolina
Script Consultant, Independent Filmmaker Project, New York
Senior Writer, Young & Rubicam, New York
Writer, HDM Advertising, New York
Writer, DDB Needham, New York


One Show Gold Pencil
ADDY – Amtrak, AT&T, Dannon Yogurt
Ace Award – AT&T
Gold Effie – Dannon Yogurt
International Broadcasting Award – AT&T
Clio Finalist – Amtrak, AT&T, Triaminic
2013 iPhone Photography Awards



Not editing my daughter Sophia’s poetry
Orchestra seats (when I can afford them)
The sea, salt air and sharks

Born & Raised

Spring Valley, New York