Breathtaking encounters set to a cover of Elvis’ “All Shook Up” are showing that Trojan Lubricants enhance the sexual experience with a sensitivity and sophistication never used in the category.   Click here to see campaign.

TENA TRIES FRESH TERMS FOR A DELICATE TOPIC   “We wanted to avoid humor and create advertising that was inspiring and empowering,” said Joey Cummings, Chief Executive of The Joey Company. “The unexpected leak can put women in that situation [...]

Joey spoke about the importance of branding, March 18, 2013 at Brooklyn Borough Hall in front of Brooklyn Borough President, Marty Markowitz and prominent business leaders. Her speech included references to Hillary Clinton, Oprah, even ‘I Love Lucy’. Watch the [...]

TALENT TAKES THE F TRAIN: ACROSS THE RIVER FROM MADISON AVE., A NEW BREED OF AGENCY IS SETTING UP SHOP   Consider for a second that The Joey Company, a Dumbo-based full-service integrated ad agency, juggles assignments for both the [...]

Joey Cummings, a PURE member since 2011, is CEO/Chief Strategic & Creative Officer at The Joey Company. Over the four decades that span her career, Joey’s strategic, creative, and management skills earned her key leadership roles at some of the [...]

FIRST RESPONSE TARGETS SPANISH LANGUAGE TV   The birthrate among women in the United States reached a record low in 2011, led mainly by the decline in births among immigrant and native-born Hispanic women. That decline, along with the opportunity that the [...]

TENA moves into 2013 with a re-energized focus on consumers. A new television campaign debuting today builds on the success of the 2012 TENAtwist campaign, where TENA introduced Fearless Protection for the Unexpected Leak with TENA Technology and the TENAtwist. [...]