ChrisWebShot
“Within a culture of collaboration and respect excellent things happen.”

Chris Thompson
Managing Director/Brand Growth
I have been known to carry Nielsen’s with me, everywhere. And chances are that I will ask a lot of questions, take notes and listen carefully. Make no mistake. My intention is to understand – and ultimately know – your business even better than you, yourself. So that standing together we will challenge each other to mine meaningful consumer insights, create new products and champion brand stories that will outsmart present and future competition.
And in doing so we will build brands and drive revenue.
Because it’s what we love and it’s what we do.

 

Experience

Group Account Director, Havas Worldwide, New York
Managing Partner & Co-Producer, Tod Films, New York and Bangkok, Thailand
Management Supervisor, DDB Worldwide, New York
Account Supervisor, Lowe & Partners, New York
Account Executive, DDB Worldwide, New York
Account Executive, Scali, McCabe, Sloves, New York

Accomplishments

Turned declining hot sauce category for Reckitt Benckiser into #1 category leader.
Launched B+L Biotrue consumer communications in the US and 5 European countries.
Took the 100+ year old Dr. Scholl’s brand to a total growth portfolio.
Led the Rx-to-OTC switch of ZegeridOTC.
Concepted, partnered, researched, wrote and co-produced a documentary series on Southeast Asia.
Developed brand positioning for the launch of Svedka Vodka in the U.S.
Responsible for strategic and creative development of the first integrated campaign targeting Hispanics for Western Union.
Developed the advertising plans for the Lockhead Martin Tactical Aircraft and Aeronautics Sectors.

Passions

Diving with great whites
Photography
Street meat connoisseur

Born & Raised

Fort Worth, Texas