Work > Arm & Hammer Pet Fresh
We saw a way to melt pet owners' hearts and open
- Challenge: Pet owners all too often become resigned that the price of owning a pet includes unsightly pet hair and odors.
- Strategy: Create a torture test that was highly entertaining and persuasive.
- Big Idea: Pet Fresh performs as well as your pets do.
- Result: Successfully launched Arm & Hammer entry in the pet category.