Work > Brooklyn Book Festival
We saw a way to hook a whole new crowd of book lovers.
- Challenge: Brooklyn Book Festival, the second largest and most respected book fair in the country, wasn't getting its fair due.
- Strategy: Build a buzzworthy campaign that elevates awareness of the festival and creates a brand personality that makes book lovers rightfully hip.
- Big Idea: #WORMSUNITE
- Result: The Festival took place on September 22 and got bookworms talking up a storm on Twitter, Facebook and Instagram.