We saw a way to hook a whole new crowd of book lovers.
  • Challenge: Brooklyn Book Festival, the second largest and most respected book fair in the country, wasn't getting its fair due.
  • Strategy: Build a buzzworthy campaign that elevates awareness of the festival and creates a brand personality that makes book lovers rightfully hip.
  • Big Idea: #WORMSUNITE
  • Result: The Festival got bookworms talking up a storm on Twitter, Facebook and Instagram.