We saw a way to hook a whole new crowd of book lovers.
  • Challenge: Brooklyn Book Festival, the second largest and most respected bookfair in the country wasn't getting its fair due.
  • Strategy: Build a buzz worthy campaign that elevates awareness of the festival and creates a brand personality that makes book lovers rightfully hip.
  • Big Idea: #WORMSUNITE
  • Result: The Festival took place on September 22 and got bookworms talking up a storm on Twitter, Facebook and Instagram.