We saw a way to empower pregnant moms during a hopeless time.
  • Challenge: Get through to pregnant women who were in a state of shock and devastation from the effects of Hurricane Katrina.
  • Strategy: Give them a sacred purpose for being.
  • Big Idea: Even when you can't protect your home, you can still protect the home of your unborn baby... you.
  • Result: Our campaign has become the blueprint for all CDC disaster-related communications to pregnant women and was written up in The American Journal of Health Education.