Work > Columbia University
We saw a way to raise the spirits of a dispirited athletic league.
- Challenge: Ivy League schools aren't known for their athletic prowess. And in many cases it is harder to ignite team spirit than to attract a robust audience of fans.
- Strategy: Leverage the inspiring energy of the Athletic Director and her Southern roots through a cry to her teams to become star competitors.
- Big Idea: Let's give 'em something to talk about.
- Result: The internal communications campaign not only ramped Columbia's team, it also ignited the important support of alumni and recruits.