Work > CongestionQuestions.com
We saw the power in keeping it simple.
- Challenge: Today’s consumer is faced with a confusing plethora of choices in the cold and allergy aisle—including new Rx to OTC brands.
- Strategy: Keep it simple. Keep it drug-free.
- Big Idea: Congestion questions answered by a notable and handsome authority: Dr. Travis Stork.
- Result: The campaign launches in April; results to come.