We saw the power in keeping it simple.
  • Challenge: Today’s consumer is faced with a confusing plethora of choices in the cold and allergy aisle—including new Rx to OTC brands.
  • Strategy: Keep it simple. Keep it drug-free.
  • Big Idea: Congestion questions answered by a notable and handsome authority: Dr. Travis Stork.
  • Result: The campaign launches in April; results to come.