We saw 9/11 happen through our own eyes.
  • Challenge: The trauma of the attack was so great people lost all sense of safety.
  • Strategy: Create a sense of calm by communicating how well prepared the medical community was.
  • Big Idea: The New Battlefield.
  • Result: The documentary we created was at the center of the preparedness training program for all 17,000 Continuum employees. The prevailing disaster committee adopted this program for all future terrorist events. We pray this program will never have to be used again.