We saw a way to make the dealer more important than the deal.
  • Challenge: Consumers buy a car based on make and price. The dealer is far less important.
  • Strategy: Remind consumers it only takes days to make a purchase decision, but the service needs of your car lasts for years and years.
  • Big Idea: Test drive the dealer before you test drive the car.
  • Result: After the campaign launched, the DCH Auto Group website saw a 571% increase in unique visitors in the first month. In the face of the worst economy since the Great Depression, DCH had a record year.