Work > Garlique
We saw a way to disarm consumer fear.
- Challenge: Cholesterol is like dust. People don’t do anything about it until it piles up.
- Strategy: Make a terrifying subject loveable.
- Big Idea: Create a character that allows people to have a heart-to-heart conversation with their heart.
- Result: Significantly out-performed all previous Garlique advertising with persuasion scores 25% higher.