We saw a way to dignify
a shame-filled issue.
  • Challenge: Introduce a category that asks a woman to spend 20x more to solve a problem they don’t want to admit they have.
  • Strategy: Create a torture test to demonstrate that women can eliminate the problem and regain their dignity.
  • Big Idea: One trampoline… Four women jumping for joy.
  • Result: We exceeded the client's traffic goal by 100% with the Myself Trainer
    e-commerce site we designed.