Work > Nair
We saw how to remove the stigma of “grandma’s hair removal brand”.
- Challenge: Make a 70 year old brand contemporary, relevant and appealing in the face of the competition, like razors who are spending millions.
- Strategy: Nair (Depilatory and Wax) effortlessly liberates anyone from the shortcomings of other depilatories, the painfully slow process of waxing, even the drag of shaving.
- Big Idea: Free Your Most Beautiful Self.
- Result: Campaign broke in April. Exact results to come. But already further strengthening it’s #1 position in the hair removal category.