We saw that a pacifier is much more than something to suck on.
  • Challenge: Bring distinction to a brand in a perceived parity category.
  • Strategy: Communicate how NUK’s superior design impacts a baby’s overall physical and mental well-being.
  • Big Idea: Baby needs NUK.
  • Result: Click-thru rates on NUK-USA.com delivered well over industry average and helped support strong sales growth.