Work > Nutra Nail
We saw how a unique technological advance could solve an emotional issue.
- Challenge: How do you make an introductory splash in an ocean of nail polish?
- Strategy: Tap into the frustration women feel when they smudge and ding their
just-applied nail polish.
- Big Idea: Gel Perfect swears on its unique, rock-solid, gel-color manicure... so you don't have to.
- Result: Sales were so strong in test market, a national launch is underway.