Work > Pamprin
We saw a way to make an aging product feel youthful again.
- Challenge: Newcomers like Midol have been eating Pamprin's lunch for years.
- Strategy: Dramatize that your period isn’t just a pain, it's a speed bump in your life.
- Big Idea: Stop the symptoms before your symptoms stop you.
- Result: Sales are up 7% in the most recent period.