We saw a way turn a punctuation mark into a promise every woman can relate to.
  • Challenge: Female personal hygiene is a mystery. Tons of products. Tons of promises. Unclear about which solves what.
  • Strategy: Put a stake in the ground and own that time after a woman's period when RepHresh can help the most.
  • Big Idea: Put a period after your period.
  • Result: Amazon sales are up 156%.