We saw an opportunity to address a traditionally embarrassing subject in a refreshingly balanced way.
  • Challenge: Women weren’t aware how pH levels affected their intimate health and were too shy to find out the facts.
  • Strategy: To educate and illustrate the importance of a healthy pH instead of shaming women over feminine health issues.
  • Big Idea: A pair of heels, a tightrope, and an important lesson on keeping balanced.
  • Result: Shortly after our campaign broke, the brand’s share jumped to an all-time high.