We saw the lack of ingredients
as a big plus.
  • Challenge: Educate those who want relief to reach for something other than medicine.
  • Strategy: Keep it simple. Salt, water and maybe a little Arm & Hammer baking soda.
  • Big Idea: Let Dr. Travis Stork, our “spokesdoctor”, share his simple secret to feeling better.
  • Result: Sales shot up nearly 30% in the 1st year.