Work > Title IX
We saw that individual voices could change the mind of the government.
- Challenge: Save a vital piece of legislation dedicated to equality in athletics and academics from being overturned.
- Strategy: Remind the public, as Martin Luther King, Jr. did, that a law, like a muscle,
will atrophy if you don't use it.
- Big Idea: "I exercise my rights."
- Result: We ignited the grassroots movement that saved Title IX.