We saw a way to help an eminent Midwestern university showcase its unparalleled brilliance.
  • Challenge: U-M SPH has been on the forefront of major public health initiatives for over 100 years, is the #1 public research university in the U.S., and is the #4 public health school in the country—it was time to let the world know about it.
  • Strategy: Demonstrate the school’s passion about health as a basic human need with breakthrough messaging that gives U-M SPH its rightful recognition.
  • Big Idea: “Doing a World of Good”—both at home, and throughout the world.
  • Result: The day our first ad ran, the Dean of U-M SPH got a call from PBS NewsHour for an immediate interview.