Work > University of Michigan School of Public Health
We saw a way to take an enormously complex subject
and make it simple and
deeply relevant.
and make it simple and
deeply relevant.
- Challenge: We had to find a way to position its work and raise millions.
- Strategy: Identify what the massive and multiple public health agendas all ultimately mean to one individual.
- Big Idea: "Your life depends upon it." The fundraising articulation of this positioning was "Give as if 'your life depends upon it.' Because it does."
- Result: The campaign was instrumental in helping University of Michigan
School of Public Health meet their goal.