Work > Zestra
We saw a disparity between the sexes regarding sexual satisfaction.
- Challenge: Revive a struggling brand of sexual arousal oils for women in a climate used to only talking about male sexual arousal products.
- Strategy: Communicate to women that they, too, can do something to heighten their sexual experience.
- Big Idea: All women deserve sexual satisfaction.
- Result: Five years later, Zestra has seen a dramatic increase in sales, both online and in stores.