We saw a disparity between the sexes regarding sexual satisfaction.
  • Challenge: Revive a struggling brand of sexual arousal oils for women in a climate used to only talking about male sexual arousal products.
  • Strategy: Communicate to women that they, too, can do something to heighten their sexual experience.
  • Big Idea: All women deserve sexual satisfaction.
  • Result: Five years later, Zestra has seen a dramatic increase in sales, both online and in stores.