The Joey Company | A Full-Service Integrated Advertising Agency

Challenge:Create a category that asks a woman to spend 20x more to solve a problem they don’t want to admit they have.
Strategy:Create a torture test to demonstrate that women can eliminate the problem and regain their dignity.
Big Idea:One trampoline… 4 women jumping for joy.
Results:We exceeded client's traffic goal by 100% on the Myself Trainer e-commerce site we designed.

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