The Joey Company | A Full-Service Integrated Advertising Agency
Seeing What Others Fail To See
We saw that a new medium could contemporize an old problem.
- Challenge:Arrid Extra Dry was a 70-year-old brand in a low interest category with far too many choices.
- Strategy:Make wetness protection a national security issue.
- Big Idea:The Wetness Protection Program.
- Results:Arrid contemporized itself by putting a big digital foot forward and enjoyed its first sales uptick in decades.
© 2012 The Joey Company
