Joey Case Study
We saw the real delight of pearly whites is in how it makes you feel.
  • Challenge:How to make a small brand stand out in the sea of whitening products whose spending levels are tsunamic.
  • Strategy:Make an uncommonly low price very appealing to the common man and woman.
  • Big Idea:The only thing fancy about Plus White is how it makes you feel.
  • Results:Coming soon.

TV

Spa :15
Gloves
Spa :10
Henri