The Joey Company | A Full-Service Integrated Advertising Agency
Seeing What Others Fail To See
We saw the real delight of pearly whites is in how it makes you feel.
- Challenge:How to make a small brand stand out in the sea of whitening products whose spending levels are tsunamic.
- Strategy:Make an uncommonly low price very appealing to the common man and woman.
- Big Idea:The only thing fancy about Plus White is how it makes you feel.
- Results:Coming soon.
TV
Spa :15
Gloves
Spa :10
Henri
© 2012 The Joey Company
