Joey Case Study
We saw how to make "playing it safe" cool.
  • Challenge:Car crashes are the #1 cause of death among teenagers but they don't take it seriously.
  • Strategy:Use humor to tell teens they're stupid if they don't take driving seriously.
  • Big Idea:Mindless driving: Keep it out of cars.
  • Results:This now national campaign is entering its 3rd successful year as the centerpiece of DCH Auto Group's cause-related community effort.

Digital Presence

DCH Teen Digital Presence

Viral Efforts

DCH Teen Viral Effort
DCH Teen Viral Effort

Comics

DCH Teen Comics

The Bobble Head-Less

DCH Teen Bobble

Logo

DCH Teen Logo

Dealership Communications

DCH Teen Communications